Bull-free recipes, from the Backyard Burger to Turbo Prawn Cocktail? Yes.

Sobriety-baiting cocktails, like the New Cross Negroni and Corpse Reviver No. 69? Check.

Guest recipes from a host of like-minded chefs and restaurants, including Bone Daddies and Gizzi Erskine? Indeed.

Tales of drunkenness, excess and abject humiliation at the hands of megaphone-touting barmaids in bikini tops? Got it.

Disquisitions on subjects as diverse as the etiquette of queuing and the benefits of beer cans over bottles, especially for dolphins? Naturally.

A running treatise on aesthetics by Man Booker Prize-winning author DBC Pierre allied to ... Read morethe history of MEATliquor, from Peckham car park to Britain's best meat and liquor restaurants? But of course!

A total and absolute disregard for the conventions of cookery-book writing? Do you really need to ask?