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The Rise and Fall of Olympic Amateurism
Matthew P. Llewellyn
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Description for The Rise and Fall of Olympic Amateurism
Paperback. Series: Sport and Society. Num Pages: 272 pages. BIC Classification: WSBB. Category: (G) General (US: Trade). Dimension: 231 x 153 x 19. Weight in Grams: 442.
For decades, amateurism defined the ideals undergirding the Olympic movement. No more. Today's Games present athletes who enjoy open corporate sponsorship and unabashedly compete for lucrative commercial endorsements. Matthew P. Llewellyn and John Gleaves analyze how this astonishing transformation took place. Drawing on Olympic archives and a wealth of research across media, the authors examine how an elite--white, wealthy, often Anglo-Saxon--controlled and shaped an enormously powerful myth of amateurism. The myth assumed an air of naturalness that made it seem unassailable and, not incidentally, served those in power. Llewellyn and Gleaves trace professionalism's inroads into the Olympics from ... Read more
For decades, amateurism defined the ideals undergirding the Olympic movement. No more. Today's Games present athletes who enjoy open corporate sponsorship and unabashedly compete for lucrative commercial endorsements. Matthew P. Llewellyn and John Gleaves analyze how this astonishing transformation took place. Drawing on Olympic archives and a wealth of research across media, the authors examine how an elite--white, wealthy, often Anglo-Saxon--controlled and shaped an enormously powerful myth of amateurism. The myth assumed an air of naturalness that made it seem unassailable and, not incidentally, served those in power. Llewellyn and Gleaves trace professionalism's inroads into the Olympics from ... Read more
Product Details
Publisher
University of Illinois Press
Format
Paperback
Publication date
2016
Series
Sport and Society
Condition
New
Number of Pages
272
Place of Publication
Baltimore, United States
ISBN
9780252081842
SKU
V9780252081842
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1
About Matthew P. Llewellyn
Matthew P. Llewellyn and John Gleaves are associate professors of kinesiology at California State University, Fullerton.
Reviews for The Rise and Fall of Olympic Amateurism
Llewellyn and Gleaves have penned an excellent scholarly book in The Rise and Fall of Olympic Amateurism that should grace the libraries of Olympic and sport historians, and accompany any course on the history of the modern Olympic games.
Aethlon The authors have done a useful service to scholars of the Olympics, the intersection of ... Read more
Aethlon The authors have done a useful service to scholars of the Olympics, the intersection of ... Read more