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Appeals in Modern Rhetoric: An Ordinary Language Approach
M. Jimmie Killingsworth
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Description for Appeals in Modern Rhetoric: An Ordinary Language Approach
Paperback. Introduces students to current issues in rhetorical theory through an extended treatment of the rhetorical appeal, a frequently used but rarely discussed concept at the core of rhetorical analysis and criticism. Shunning the standard Aristotelian approach the author uses common, accessible language to explain the concept of the rhetorical appeal. Num Pages: 192 pages. BIC Classification: CFG. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 229 x 152 x 12. Weight in Grams: 268.
A low-jargon, conversational methodology for understanding how persuasion works. ""Appeals in Modern Rhetoric: An Ordinary-Language Approach"" introduces students to current issues in rhetorical theory through an extended treatment of the rhetorical appeal, a frequently used but rarely discussed concept at the core of rhetorical analysis and criticism. Shunning the standard Aristotelian approach that treats ethos, pathos, and logos as modes of appeal, M Jimmie Killingsworth uses common, accessible language to explain the concept of the rhetorical appeal - meaning the use of language to plead and to please. The result is a practical and innovative guide to understanding how persuasion ... Read more
A low-jargon, conversational methodology for understanding how persuasion works. ""Appeals in Modern Rhetoric: An Ordinary-Language Approach"" introduces students to current issues in rhetorical theory through an extended treatment of the rhetorical appeal, a frequently used but rarely discussed concept at the core of rhetorical analysis and criticism. Shunning the standard Aristotelian approach that treats ethos, pathos, and logos as modes of appeal, M Jimmie Killingsworth uses common, accessible language to explain the concept of the rhetorical appeal - meaning the use of language to plead and to please. The result is a practical and innovative guide to understanding how persuasion ... Read more
Product Details
Format
Paperback
Publication date
2005
Publisher
Southern Illinois University Press
Condition
New
Number of Pages
192
Place of Publication
Carbondale, United States
ISBN
9780809326631
SKU
V9780809326631
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1
About M. Jimmie Killingsworth
M. Jimmie Killingsworth is a professor of English and the director of writing programs at Texas A & M University. He is the author of several books, including Information in Action: A Guide to Technical Communication and Whitman's Poetry of the Body: Sexuality, Politics, and the Text.
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