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City Branding and New Media: Linguistic Perspectives, Discursive Strategies and Multimodality
M. Paganoni
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Description for City Branding and New Media: Linguistic Perspectives, Discursive Strategies and Multimodality
Hardback. This book explores city branding in the public sector as an aspect of e-governance from a privileged linguistic, discursive and semiotic perspective. It analyses how local administrations and public bodies engage their stakeholders by addressing key issues such as active citizenship, social inclusion and promotion of cultural heritage and events. Num Pages: 174 pages, biography. BIC Classification: CFB. Category: (P) Professional & Vocational. Dimension: 224 x 141 x 15. Weight in Grams: 366.
This book explores city branding in the public sector as an aspect of e-governance from a privileged linguistic, discursive and semiotic perspective. It analyses how local administrations and public bodies engage their stakeholders by addressing key issues such as active citizenship, social inclusion and promotion of cultural heritage and events.
This book explores city branding in the public sector as an aspect of e-governance from a privileged linguistic, discursive and semiotic perspective. It analyses how local administrations and public bodies engage their stakeholders by addressing key issues such as active citizenship, social inclusion and promotion of cultural heritage and events.
Product Details
Publisher
Palgrave Macmillan
Format
Hardback
Publication date
2015
Condition
New
Number of Pages
162
Place of Publication
Basingstoke, United Kingdom
ISBN
9781137387950
SKU
V9781137387950
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About M. Paganoni
Maria Cristina Paganoni is a tenured researcher in English Language and Translation at the University of Milan, Italy. Her current research focuses on web-mediated communication and the branding of cities and heritage, drawing on discourse analysis, multimodal analysis and social semiotics. She has authored several contributions on these topics in books and peer-reviewed journals.
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