H. L. (Bud) Goodall, Jr. is Professor of Communication and former Director of the Hugh Downs School of Human Communication at Arizona State University. He is the author or co-author of 20 books and over 100 articles, chapters, and papers. His edited volume, with Steve Corman and Angela Trethewey, Weapons of Mass Persuasion: Strategic Communication and the War of Ideas includes is currently required reading for members of the defense and intelligence communities. A pioneer in the field of narrative ethnography he has study high technology organizations, rock n roll bands, alternative forms of religion and spirituality in the southern United States, and recast his own life story in A Need to Know: The Clandestine History of a CIA Family (Left Coast, 2006). With Eric Eisenberg and Angela Trethewey, he is the co-author of the award-winning best textbook, Organizational Communication: Balancing Creativity and Constraint, now in its fifth edition, and he authored the highly acclaimed Writing the New Ethnography and Writing Qualitative Inquiry. His most recent work is in applying theories of communication and narratives to the challenge of countering ideological support for terrorism.