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Linguistic Battles in Trademark Disputes
Roger Shuy
€ 120.93
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Description for Linguistic Battles in Trademark Disputes
Paperback. Num Pages: 218 pages, biography. BIC Classification: CFB. Category: (G) General (US: Trade). Dimension: 216 x 140. .
Battles over knowledge, authority, and power are often fought when two different fields address the same issues. This book takes an important step towards showing how quite different fields, law and linguistics, can work together effectively in trademark cases. After presenting the basics of each field, readers are shown how linguistics was used in ten trademark lawsuits, five of which had opposing linguists on each side. Finally, helpful suggestions are given to both linguists and lawyers.
Battles over knowledge, authority, and power are often fought when two different fields address the same issues. This book takes an important step towards showing how quite different fields, law and linguistics, can work together effectively in trademark cases. After presenting the basics of each field, readers are shown how linguistics was used in ten trademark lawsuits, five of which had opposing linguists on each side. Finally, helpful suggestions are given to both linguists and lawyers.
Product Details
Format
Paperback
Publication date
2002
Publisher
Palgrave Macmillan United Kingdom
Number of pages
218
Condition
New
Number of Pages
208
Place of Publication
Basingstoke, United Kingdom
ISBN
9781349432837
SKU
V9781349432837
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Roger Shuy
ROGER SHUY is Distinguished Research Professor of Linguistics Emeritus, at Georgetown University. He created the sociolinguistics programme at Georgetown, heading it for thirty years. After working in the applications of linguistics to literacy, medical communication and classroom language, he turned to the legal arena where he has consulted with attorneys, testified at trial fifty times, consulted with the US Department ... Read more
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