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Metaphor and Gender in Business Media Discourse: A Critical Cognitive Study
V. Koller
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Description for Metaphor and Gender in Business Media Discourse: A Critical Cognitive Study
Paperback. Reconciles cognitive metaphor theory with Critical Discourse Analysis to offer a fresh approach to the study of metaphor. In applying this framework to a substantial corpus of texts from business magazines, the author shows how metaphors of war, sports and evolutionary struggle are used to construct business as a masculinized social domain. Num Pages: 244 pages, 5 black & white illustrations, biography. BIC Classification: CFB; JFD. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 142 x 266 x 17. Weight in Grams: 348.
This new study reconciles cognitive metaphor theory with Critical Discourse Analysis to offer a fresh approach to the study of metaphor. In applying this framework to a substantial corpus of texts from business magazines, the author shows how metaphors of war, sports and evolutionary struggle are used to construct business as a masculinized social domain. In view of the subtle but pervasive socio-cognitive impact of these metaphors, the study raises the question of possible alternatives and the scope for change in business media discourse.
This new study reconciles cognitive metaphor theory with Critical Discourse Analysis to offer a fresh approach to the study of metaphor. In applying this framework to a substantial corpus of texts from business magazines, the author shows how metaphors of war, sports and evolutionary struggle are used to construct business as a masculinized social domain. In view of the subtle but pervasive socio-cognitive impact of these metaphors, the study raises the question of possible alternatives and the scope for change in business media discourse.
Product Details
Format
Paperback
Publication date
2004
Publisher
Palgrave Macmillan
Condition
New
Number of Pages
244
Place of Publication
Basingstoke, United Kingdom
ISBN
9780230217072
SKU
V9780230217072
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About V. Koller
VERONIKA KOLLER is Lecturer in English Language, Department of Linguistics and English Language, Lancaster University, UK. Her research focuses on cognitive semantics and critical discourse analysis, especially corporate discourse. Her current work addresses the cognitive structure of corporate brands as well as their communication and reception in discourse.
Reviews for Metaphor and Gender in Business Media Discourse: A Critical Cognitive Study
'[This book] is an interesting and valuable contribution to the development of metaphor studies in various ways and may serve as a model for further work in these directions...a fine study which does not only provide interesting empirical results but may also be taken as a methodological and theoretical model for further work in the analysis of metaphor in discourse.' ... Read more