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Advertising in the Age of Persuasion
Dawn Spring
€ 66.10
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Description for Advertising in the Age of Persuasion
Paperback. In the 1940s and 1950s, American advertisers began an unprecedented collaboration with corporations, media, the government, and organized religion. This history traces the remarkable story of how advertisers ensured that they remained significant players in the postwar global order, developing the influential media infrastructure of today. Num Pages: 235 pages, biography. BIC Classification: 1KBB; HBTB; JFDV; KJSA; KNTY. Category: (P) Professional & Vocational. Dimension: 217 x 144 x 14. Weight in Grams: 312.
Advertising in the Age of Persuasion documents and analyzes the implementation of the American strategy of consumerism during the 1940s and 1950s, and its ongoing ramifications. Beginning with World War II, and girded by the Cold War, American advertisers, brand name corporations, and representatives of the federal government institutionalized a system of consumer capitalism which they called free enterprise. In their system, government and business worked together to create consumer republics, democracies based on the mass consumption of brand name goods using advertising across all major media to sell products and distribute information. Many of the free enterprise evangelists believed ... Read more
Advertising in the Age of Persuasion documents and analyzes the implementation of the American strategy of consumerism during the 1940s and 1950s, and its ongoing ramifications. Beginning with World War II, and girded by the Cold War, American advertisers, brand name corporations, and representatives of the federal government institutionalized a system of consumer capitalism which they called free enterprise. In their system, government and business worked together to create consumer republics, democracies based on the mass consumption of brand name goods using advertising across all major media to sell products and distribute information. Many of the free enterprise evangelists believed ... Read more
Product Details
Format
Paperback
Publication date
2013
Publisher
Palgrave Macmillan United Kingdom
Number of pages
235
Condition
New
Number of Pages
235
Place of Publication
Basingstoke, United Kingdom
ISBN
9781137347176
SKU
V9781137347176
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Dawn Spring
DAWN SPRING is an independent designer and scholar whose career has been dedicated to engaging popular audiences in history through digital history, digital humanities and entertainment, and utilizing new media and technology in teaching history. Her research on American advertisers began under the guidance of her advisor Dr. Wayne Durrill, Dr. Christopher Phillips and Dr. Geoffrey Plank. Spring teaches Native ... Read more
Reviews for Advertising in the Age of Persuasion
“Advertising in the Age of Persuasion reveals how, by urgently defending the advertising industry as a tool to globally expand ‘free enterprise’ and democracy during the Cold War, ad councils legitimized and necessitated the spread of persuasive information over the course of the century. Spring evidences how their political networking ultimately created the current context for our commercially saturated lives ... Read more