Advertising to Children: New Directions, New Media
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Description for Advertising to Children: New Directions, New Media
Hardcover. This important source for students, researchers, advertisers and parents reviews the debates and presents new research about advertising to children. Chapters cover food and alcohol advertising, the effects of product placement and new media advertising, and the role of parents and teachers in helping children to learn more about advertising. Editor(s): Blades, Mark; Oates, Caroline; Blumberg, Fran C.; Gunter, Barrie. Num Pages: 265 pages, biography. BIC Classification: JFDV; JFSP1; KJSA. Category: (P) Professional & Vocational. Dimension: 144 x 218 x 20. Weight in Grams: 444.
This important source for students, researchers, advertisers and parents reviews the debates and presents new research about advertising to children. Chapters cover food and alcohol advertising, the effects of product placement and new media advertising, and the role of parents and teachers in helping children to learn more about advertising.
This important source for students, researchers, advertisers and parents reviews the debates and presents new research about advertising to children. Chapters cover food and alcohol advertising, the effects of product placement and new media advertising, and the role of parents and teachers in helping children to learn more about advertising.
Product Details
Format
Hardback
Publication date
2014
Publisher
Palgrave Macmillan
Condition
New
Number of Pages
265
Place of Publication
Basingstoke, United Kingdom
ISBN
9780230252028
SKU
V9780230252028
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About N/A
Moondore Ali, Bina Nusantara University, Indonesia Susan Auty, Lancaster University, UK Emma Boyland, University of Liverpool, UK Monique Buijzen, Radboud University Nijmegen, The Netherlands Sandra Calvert, Georgetown University, USA Kara Chan, Hong Kong Baptist University Maria Chu, City University London, UK Jason Halford, University of Liverpool, UK Joanne Harrold, University of Liverpool, ... Read more
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