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Brand Machines, Sensory Media and Calculative Culture
Brodmerkel, Sven; Carah, Nicholas
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Description for Brand Machines, Sensory Media and Calculative Culture
Hardback. Num Pages: 222 pages, biography. BIC Classification: JFC; JFD; JHMC; KJSA. Category: (G) General (US: Trade). Dimension: 210 x 148 x 18. Weight in Grams: 421.
This study argues that the defining feature of contemporary advertising is the interconnectedness between consumer participation and calculative media platforms. It critically investigates how audience participation unfolds in an algorithmic media infrastructure in which brands develop media devices to codify, process and modulate human capacities and actions.
With the shift from a broadcast to an interactive media system, advertisers have reinvented themselves as the strategic interface between computational media systems and the lived experience and living bodies of consumers. Where once advertising relied predominantly on symbolic appeals to affect consumers, it now centres on the use of computational devices that ... Read more
This study argues that the defining feature of contemporary advertising is the interconnectedness between consumer participation and calculative media platforms. It critically investigates how audience participation unfolds in an algorithmic media infrastructure in which brands develop media devices to codify, process and modulate human capacities and actions.
With the shift from a broadcast to an interactive media system, advertisers have reinvented themselves as the strategic interface between computational media systems and the lived experience and living bodies of consumers. Where once advertising relied predominantly on symbolic appeals to affect consumers, it now centres on the use of computational devices that ... Read more
Product Details
Format
Hardback
Publication date
2016
Publisher
Palgrave Macmillan United Kingdom
Number of pages
222
Condition
New
Number of Pages
201
Place of Publication
Basingstoke, United Kingdom
ISBN
9781137496553
SKU
V9781137496553
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Brodmerkel, Sven; Carah, Nicholas
Dr Sven Brodmerkel is Assistant Professor for Advertising and Integrated Marketing Communications at Bond University, Australia and a Board Member of Miami Ad School (Sydney). Before his academic appointment, he worked for several years in the advertising industry. His research investigates the intersection between advertising, technology and popular culture. Dr Nicholas Carah is Senior Lecturer in Media and Communication at ... Read more
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