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Creativity in TV and Cable Managing and Producing
Covington, William G., Jr.
€ 78.66
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Description for Creativity in TV and Cable Managing and Producing
Paperback. Num Pages: 160 pages. BIC Classification: JFD; KNTD. Category: (G) General (US: Trade). Dimension: 226 x 150 x 8. Weight in Grams: 222.
Creativity in Television & Cable Managing & Producing applies the concepts of goal-setting and motivation used in general business to television and cable management. This is the first book to adapt these practices, which have been used in the general business press for many years, to the specific context of television and cable management. William G. Covington Jr. approaches this subject from a systems theory perspective, analyzing motivation and creativity within television stations. He provides guidelines that allow managers to meet the challenge of bringing together very different units into a cohesive whole. This approach maintains an overall focus, while ... Read more
Creativity in Television & Cable Managing & Producing applies the concepts of goal-setting and motivation used in general business to television and cable management. This is the first book to adapt these practices, which have been used in the general business press for many years, to the specific context of television and cable management. William G. Covington Jr. approaches this subject from a systems theory perspective, analyzing motivation and creativity within television stations. He provides guidelines that allow managers to meet the challenge of bringing together very different units into a cohesive whole. This approach maintains an overall focus, while ... Read more
Product Details
Format
Paperback
Publication date
1999
Publisher
University Press of America United States
Number of pages
160
Condition
New
Number of Pages
160
Place of Publication
Lanham, MD, United States
ISBN
9780761814368
SKU
V9780761814368
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Covington, William G., Jr.
William G. Covington, Jr. is Assistant Professor of Communications Studies at Bridgewater State College.
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