“Stephanie Kurschus vividly demonstrates how diverse book culture is, even in a continent that claims to be founded on mutual shared values. The highly insightful book appeals mainly to four audiences: institutional decision makers of grant-awarding bodies, national agencies promoting reading and book culture, decision makers in cultural and educational politics, and scholars of contemporary book studies. … this book ... Read morehas the potential to become a starting point for future discussion on methods of book promotion.” (Jan Hillgaertner, Publishing Research Quarterly, March, 2015) Show Less