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Stephanie Kurschus - European Book Cultures - 9783658080594 - V9783658080594
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European Book Cultures

€ 67.24
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Description for European Book Cultures Paperback. Num Pages: 382 pages, 20 black & white illustrations, 13 black & white tables, biography. BIC Classification: JFD; JHB. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 22. Weight in Grams: 503.
Stephanie Kurschus analyses the idea of a common "European" book culture that integrates the book market as an essential aspect and employs book promotion as balancing instrument. Characteristics of book culture are identified; the resultant concept of book culture provides an overview of the values and myths ascribed to the book. Furthermore, applied book promotion measures are analyzed for their effectiveness and best practice models. Since, in a context determined by culture and market, preservation and innovation, book promotion fulfills two functions: it is to protect the unique national characteristics of book culture as well as to support its continuous ... Read more

Product Details

Format
Paperback
Publication date
2014
Publisher
Springer Fachmedien Wiesbaden Germany
Number of pages
382
Condition
New
Number of Pages
365
Place of Publication
Weisbaden, Germany
ISBN
9783658080594
SKU
V9783658080594
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15

About Stephanie Kurschus
Dr. Stephanie Kurschus is currently working as a consultant in Frankfurt.

Reviews for European Book Cultures
“Stephanie Kurschus vividly demonstrates how diverse book culture is, even in a continent that claims to be founded on mutual shared values. The highly insightful book appeals mainly to four audiences: institutional decision makers of grant-awarding bodies, national agencies promoting reading and book culture, decision makers in cultural and educational politics, and scholars of contemporary book studies. … this book ... Read more

Goodreads reviews for European Book Cultures


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