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Industrial Approaches to Media: A Methodological Gateway to Industry Studies
Matthew Freeman
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Description for Industrial Approaches to Media: A Methodological Gateway to Industry Studies
Hardback. Editor(s): Freeman, M. Num Pages: 236 pages, biography. BIC Classification: JFD; KN. Category: (G) General (US: Trade). Dimension: 159 x 237 x 18. Weight in Grams: 424.
This guidebook, aimed at those interested in studying media industries, provides direction in ways best suited to collaborative dialogue between media scholars and media professionals. While the study of media industries is a focal point at many universities around the world - promising, as it might, rich dialogues between academia and industry - understandings of the actual methodologies for researching the media industries remain vague. What are the best methods for analysing the workings of media industries - and how does one navigate those methods in light of complex deterrents like copyright and policy, not to mention the difficulty ... Read more
This guidebook, aimed at those interested in studying media industries, provides direction in ways best suited to collaborative dialogue between media scholars and media professionals. While the study of media industries is a focal point at many universities around the world - promising, as it might, rich dialogues between academia and industry - understandings of the actual methodologies for researching the media industries remain vague. What are the best methods for analysing the workings of media industries - and how does one navigate those methods in light of complex deterrents like copyright and policy, not to mention the difficulty ... Read more
Product Details
Publisher
Palgrave Macmillan
Format
Hardback
Publication date
2016
Condition
New
Weight
424g
Number of Pages
216
Place of Publication
Basingstoke, United Kingdom
ISBN
9781137551757
SKU
V9781137551757
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Matthew Freeman
Dr Matthew Freeman is Senior Lecturer in Media and Communication at Bath Spa University, UK, where he is also Director of the Media Convergence Research Centre. The author of Historicising Transmedia Storytelling and the co-author of Transmedia Archaeology, his research explores production cultures across media and history, publishing on transmedia storytelling, media branding, and convergence cultures.
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