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Innovation for Media Content Creation: Tools and Strategies for Delivering Successful Content
Marlon Quintero
€ 58.38
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Description for Innovation for Media Content Creation: Tools and Strategies for Delivering Successful Content
Hardback. Presents a fresh approach to the strategic, creative, and managerial aspects of media content and television programming development. The author has taken the philosophy and methodologies of innovation that have traditionally been confined to use in product development or technological environments, and applied it in the media industry. Num Pages: 344 pages, 75 illustrations, figures, tables, and images. BIC Classification: APT; JFD. Category: (G) General (US: Trade). Dimension: 238 x 158 x 23. Weight in Grams: 602.
Innovation for Media Content Creation provides a fresh approach to the strategic, logistic, creative, and managerial aspects of media content and television programming development. Mr. Quintero has taken the philosophy and methodologies of innovation that have traditionally been confined to use in product development and manufacturing or technological environments, and applied it in the media industry. This well-organized, step-by-step guide provides the framework and tools needed to deliver innovative, creative content successfully and consistently in today's multi-platform television landscape. Executives, creative professionals, and students alike will find value in this one-of-a-kind book.
Innovation for Media Content Creation provides a fresh approach to the strategic, logistic, creative, and managerial aspects of media content and television programming development. Mr. Quintero has taken the philosophy and methodologies of innovation that have traditionally been confined to use in product development and manufacturing or technological environments, and applied it in the media industry. This well-organized, step-by-step guide provides the framework and tools needed to deliver innovative, creative content successfully and consistently in today's multi-platform television landscape. Executives, creative professionals, and students alike will find value in this one-of-a-kind book.
Product Details
Publisher
J Ross Publishing
Format
Hardback
Publication date
2015
Condition
New
Number of Pages
264
Place of Publication
Florida, United States
ISBN
9781604271041
SKU
V9781604271041
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-48
About Marlon Quintero
Marlon Quintero has over 20 years of experience developing and producing more than 4,500 hours of innovative and creative television programming in the U.S. and throughout the world. Currently, Quintero is the Managing Director of CIC Media (Center for Innovation and Creativity in Media), a company founded to provide training, consulting, and leading content solutions for the entertainment industry. Among ... Read more
Reviews for Innovation for Media Content Creation: Tools and Strategies for Delivering Successful Content
Marlon Quintero has written an amazing book that brings together years of research and professional experience, and clearly explains innovation and the creative process. This book is a must-have for anyone involved in the creative process who is asking, 'where is the next hit coming from?' This book answers that question. -Carlos R. Bardasano, Vice President, Original Content, Univision ... Read more