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Mass Media: Coverage, Objectivity, & Changes
Hanna V. Kovacs (Ed.)
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Description for Mass Media: Coverage, Objectivity, & Changes
Hardback. Editor(s): Kovacs, Hanna V. Num Pages: 171 pages, tables, graphs. BIC Classification: JFD. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 16. Weight in Grams: 402.
Over the past 20 years, significant evidence has accumulated supporting the use of mass media campaigns in smoking cessation efforts. Studies have shown that smoke cessation campaigns can change beliefs and attitudes about quitting, increase motivation to quit and stimulate quit attempts. Also discussed in this book is the role of mass media in shaping and presenting certain forms of national identity; the prosocial messages in animated cartoons; the political use of fear and news reporting in Italy; media depiction of risky driving and adolescent driving behaviors; and the Axelrod Model of social phenomena and mass media.
Over the past 20 years, significant evidence has accumulated supporting the use of mass media campaigns in smoking cessation efforts. Studies have shown that smoke cessation campaigns can change beliefs and attitudes about quitting, increase motivation to quit and stimulate quit attempts. Also discussed in this book is the role of mass media in shaping and presenting certain forms of national identity; the prosocial messages in animated cartoons; the political use of fear and news reporting in Italy; media depiction of risky driving and adolescent driving behaviors; and the Axelrod Model of social phenomena and mass media.
Product Details
Publisher
Nova Science Publishers Inc United States
Number of pages
171
Format
Hardback
Publication date
2011
Condition
New
Weight
401g
Number of Pages
171
Place of Publication
New York, United States
ISBN
9781617288630
SKU
V9781617288630
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-2
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