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Media Effects
W. James Potter
€ 156.92
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Description for Media Effects
Paperback. Guides students through an extensive body of research on the effects of mass media in order to provide them with an in-depth understanding of how the media influences individuals and society. Num Pages: 400 pages, Illustrations. BIC Classification: GTC; JFD. Category: (U) Tertiary Education (US: College). Dimension: 230 x 190 x 19. Weight in Grams: 680.
Media Effects offers students an in-depth examination of the media′s constant influence on individuals and society. W. James Potter frames media′s effects in two templates: influence on individuals and influence on larger social structures and institutions. By positioning the different types of effects in the forefront, Potter helps students understand the full range of media effects, how they manifest themselves, and the factors that that are likely to bring these effects into being. Throughout the book, Potter encourages students to analyze their own experiences by searching for evidence of these effects in their own lives, making the content meaningful on a personal level.
Media Effects offers students an in-depth examination of the media′s constant influence on individuals and society. W. James Potter frames media′s effects in two templates: influence on individuals and influence on larger social structures and institutions. By positioning the different types of effects in the forefront, Potter helps students understand the full range of media effects, how they manifest themselves, and the factors that that are likely to bring these effects into being. Throughout the book, Potter encourages students to analyze their own experiences by searching for evidence of these effects in their own lives, making the content meaningful on a personal level.
Product Details
Publisher
SAGE Publications Inc United States
Number of pages
400
Format
Paperback
Publication date
2012
Condition
New
Weight
680g
Number of Pages
400
Place of Publication
Thousand Oaks, United States
ISBN
9781412964692
SKU
V9781412964692
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-2
About W. James Potter
W. James Potter, professor at the University of California at Santa Barbara, holds one PhD in Communication Studies and another in Instructional Technology. He has been teaching media courses for more than two decades in the areas of effects on individuals and society, content narratives, structure and economics of media industries, advertising, and journalism. He has served as editor of ... Read more
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