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Media/Impact: An Introduction to Mass Media
Shirley Biagi
€ 82.15
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Description for Media/Impact: An Introduction to Mass Media
Paperback. Num Pages: 448 pages. BIC Classification: JFD. Category: (G) General (US: Trade). .
From media history to today's rapid-fire changes, MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, 12th Edition takes you on an exciting tour of the events, people, money, and technologies that have shaped the mass media industries. Known for its engaging writing style, current coverage, and visual appeal, the book explores the legal, ethical, social, and global issues facing the mass media industries every day. The twelfth edition focuses on convergence--how the mass media industries are intersecting to deliver content and how audiences are adapting to the new mass media marketplace. It also equips you with an insider's look at what it's ... Read more
From media history to today's rapid-fire changes, MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, 12th Edition takes you on an exciting tour of the events, people, money, and technologies that have shaped the mass media industries. Known for its engaging writing style, current coverage, and visual appeal, the book explores the legal, ethical, social, and global issues facing the mass media industries every day. The twelfth edition focuses on convergence--how the mass media industries are intersecting to deliver content and how audiences are adapting to the new mass media marketplace. It also equips you with an insider's look at what it's ... Read more
Product Details
Publisher
Cengage Learning, Inc
Format
Paperback
Publication date
2016
Condition
New
Number of Pages
448
Place of Publication
Mason, OH, United States
ISBN
9781305580985
SKU
V9781305580985
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-1
About Shirley Biagi
Shirley Biagi is a professor in the Department of Communication Studies at California State University, Sacramento. Her bestselling text, MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, is also published in Canadian, Greek, Spanish, and Korean editions. Biagi has authored several other Wadsworth Communication texts, including MEDIA/READER: PERSPECTIVES ON MASS MEDIA INDUSTRIES, EFFECTS AND ISSUES and INTERVIEWS THAT WORK: A PRACTICAL GUIDE ... Read more
Reviews for Media/Impact: An Introduction to Mass Media
One of the most engaging Mass Communication textbooks. Biagi presents a thorough and balanced exploration of media and its supporting industries. Her writing challenges students to understand the uses of media and the potential future impact that media will have on all of our lives. MEDIA/IMPACT is a terrific introductory mass communication textbook, with excellent supplemental materials for ... Read more