Media Now: Understanding Media, Culture, and Technology
Lucinda Davenport
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Description for Media Now: Understanding Media, Culture, and Technology
Paperback. BIC Classification: JFD. Category: (G) General (US: Trade). Dimension: 220 x 277 x 27. Weight in Grams: 1258.
Reflecting the latest developments and emerging issues from the field, MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 10th Edition, thoroughly illustrates how media technologies develop, operate, converge, and affect society. The text gives you a comprehensive introduction to today's global media environment and explores the ongoing developments in technology, culture, and critical theory that transform this rapidly evolving industry -- and impact your everyday life. Cutting-edge coverage of the essential history, theories, concepts, and technical knowledge prepares you for a career in the fields of online, interactive, and traditional media. Expanded coverage includes mobile media consumption, policy changes for Internet ... Read more
Reflecting the latest developments and emerging issues from the field, MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 10th Edition, thoroughly illustrates how media technologies develop, operate, converge, and affect society. The text gives you a comprehensive introduction to today's global media environment and explores the ongoing developments in technology, culture, and critical theory that transform this rapidly evolving industry -- and impact your everyday life. Cutting-edge coverage of the essential history, theories, concepts, and technical knowledge prepares you for a career in the fields of online, interactive, and traditional media. Expanded coverage includes mobile media consumption, policy changes for Internet ... Read more
Product Details
Publisher
Cengage Learning, Inc
Format
Paperback
Publication date
2017
Condition
New
Weight
1257g
Number of Pages
592
Place of Publication
Mason, OH, United States
ISBN
9781305950849
SKU
V9781305950849
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-50
About Lucinda Davenport
Dr. Joseph D. Straubhaar is the Amon G. Carter Centennial Professor of Communication in the Radio-TV-Film Department and Latino Media Studies Director in the Moody College of Communication at the University of Texas at Austin. He previously served as Director of the Center for Brazilian Studies within the Lozano Long Institute for Latin American Studies. Dr. Straubhaar has published books, ... Read more
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