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Media Semiotics: An Introduction
Jonathan Bignell
€ 20.91
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Description for Media Semiotics: An Introduction
Paperback. Using examples such as "Big Brother" and "Billy Elliot", Bignell offers a comprehensive, intelligent and readable introduction into the critical approach in contemporary media studies. This second edition includes sections on men's style magazines, docusoaps and "reality TV". Num Pages: 256 pages, 10 b&w illustrations, bibliography, index. BIC Classification: GTE; JFD. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 215 x 136 x 21. Weight in Grams: 328.
Media semiotics is a lucid investigation of the critical approach in contemporary media studies. Using examples such as Big Brother and Billy Elliot, Jonathan Bignell steps easily from basic concepts to more complex theories, while devoting chapters to specific media forms. New material in this second edition includes sections on men's style magazines, docusoaps and 'reality TV', digital interactive television, and mobile phone text messaging. This study begins by explaining the concept of the sign and the ideological roles of media in contemporary culture. The book then scrutinises advertisements, glossy magazines, daily newspapers, TV programmes, recent films ... Read more
Media semiotics is a lucid investigation of the critical approach in contemporary media studies. Using examples such as Big Brother and Billy Elliot, Jonathan Bignell steps easily from basic concepts to more complex theories, while devoting chapters to specific media forms. New material in this second edition includes sections on men's style magazines, docusoaps and 'reality TV', digital interactive television, and mobile phone text messaging. This study begins by explaining the concept of the sign and the ideological roles of media in contemporary culture. The book then scrutinises advertisements, glossy magazines, daily newspapers, TV programmes, recent films ... Read more
Product Details
Publisher
Manchester University Press United Kingdom
Number of pages
256
Format
Paperback
Publication date
2002
Condition
New
Number of Pages
256
Place of Publication
Manchester, United Kingdom
ISBN
9780719062056
SKU
V9780719062056
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-3
About Jonathan Bignell
Jonathan Bignell is Senior Lecturer in Media Arts at Royal Holloway, University of London -- .
Reviews for Media Semiotics: An Introduction
Jonathan Bignell's comprehensive, intelligent and readable introduction to semiotics is ahead of the field in clarity, in its astutue use of contemporary examples, and in his openness to both the latest theoretical developments and the criticisms of semiotics theory launched over the last decade by media sociologists.|...best suited to upper-level undergraduates and keen graduate students in media/cultural studies, providing an ... Read more