Professor Eoin Devereux is Professor of Sociology at the University of Limerick, Ireland and an Adjunct Professor in Contemporary Culture at the University of Jyvaskyla, Finland.     Primarily interested in Cultural and Economic Sociology,  Professor Devereux has published extensively on media representations of poverty, inequality and the stigmatization of poorer neighbourhoods.  He has also published widely on the media and on popular music including co-edited books on David Bowie, Morrissey, Joy Division and Protest Music.  He is the author of the international best-selling book Understanding The Media, now in its 3rd edition and the editor of Media Studies: Key Issues and Debates, both published by Sage (London).   Professor Devereux is co-founder/director of two research clusters at the University of Limerick, Ireland, namely, The Popular Music and Popular Culture Research Cluster and The Power, Discourse and Society Research Cluster. In addition to his academic work, Devereux is also a creative writer and experimental musician. His essay ′Waltzing Back: The Cranberries 1989-1993′ is featured in the Box Set Version of The Cranberries debut album ′Everybody Else Is Doing It, So Why Can′t We?′ released by Universal Music (London) in October 2018. He has also curated sleeve notes for The Cranberries albums ′Something Else′,  ′In The End′ and the 2020 re-issue of ′No Need To Argue.′