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Media Studies: An Introduction
Robert Kolker
€ 121.10
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Description for Media Studies: An Introduction
Hardback. Journalism, advertising, radio, television, film, and new media are seen as dynamic parts of our daily lives, interacting with, and often creating the culture we live in. Media Studies: An Introductory Textbook, introduces students to media as they are and have been, integrating history with close textual analysis in s consise, readable style. Num Pages: 328 pages, Illustrations. BIC Classification: JFD. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 254 x 195 x 23. Weight in Grams: 766.
Media Studies is a comprehensive text for introductory and advanced courses in the growing field of media studies, integrating history with close textual analysis in a concise, readable style.
- Explores the growing synergies between print and online journalism, and the growth of independent journalism through blogging
- Discusses the ways advertising is connected to print and screen, economically and from the perspective of the reader
- Gives students the analytical skills they need in a presentation that is readable without sacrificing complexity
- Allows students to move within the media they know while increasing comprehension
Product Details
Format
Hardback
Publication date
2009
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
328
Condition
New
Number of Pages
336
Place of Publication
Hoboken, United Kingdom
ISBN
9781405155601
SKU
V9781405155601
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Robert Kolker
Robert Kolker is Professor Emeritus at the University of Maryland, where he taught from 1971-2000. He is currently Adjunct Professor of Media Studies and American Studies at the University of Virginia.
Reviews for Media Studies: An Introduction
"It is an introduction to media in every sense of the word, whetting the appetite to learn more and ensuring the reader will more thoughtfully navigate—not just consume—the media bombardment that is unavoidable in modern life." (M/C Reviews, January 2010) "Kolker's writing style is precise yet engaging. The breadth of knowledge he displays is impressive; even more so ... Read more