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New Korean Wave: Transnational Cultural Power in the Age of Social Media
Dal Yong Jin
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Description for New Korean Wave: Transnational Cultural Power in the Age of Social Media
Paperback. Num Pages: 232 pages, 6 charts, 10 tables. BIC Classification: HBJF; JFCA; JFD. Category: (G) General (US: Trade). Dimension: 154 x 229 x 21. Weight in Grams: 348.
The 2012 smash Gangnam Style by the Seoul-based rapper Psy capped the triumph of Hallyu , the Korean Wave of music, film, and other cultural forms that have become a worldwide sensation. Dal Yong Jin analyzes the social and technological trends that transformed South Korean entertainment from a mostly regional interest aimed at families into a global powerhouse geared toward tech-crazy youth. Blending analysis with insights from fans and industry insiders, Jin shows how Hallyu exploited a media landscape and dramatically changed with the 2008 emergence of smartphones and social media, designating this new Korean Wave as Hallyu 2.0. Hands-on government support, meanwhile, focused on creative industries as a significant part of the economy and turned intellectual property rights into a significant revenue source. Jin also delves into less-studied forms like animation and online games, the significance of social meaning in the development of local Korean popular culture, and the political economy of Korean popular culture and digital technologies in a global context.
Product Details
Publisher
University of Illinois Press
Format
Paperback
Publication date
2016
Condition
New
Number of Pages
232
Place of Publication
Baltimore, United States
ISBN
9780252081477
SKU
V9780252081477
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1
About Dal Yong Jin
Dal Yong Jin is an associate professor of communication at Simon Fraser University. He is the author of Digital Platforms, Imperialism, and Political Culture .
Reviews for New Korean Wave: Transnational Cultural Power in the Age of Social Media
In a concise and illuminating book that unpacks the evolution of the Korean Wave, Jin deftly highlights the key factors that have fueled the rise of South Korea as a major player in the global market place for popular culture.
Hyung-Gu Lynn, University of British Columbia In recent years, the Korean wave, Hallyu , has emerged as a major Asian presence on the media globe but its political economy has largely been ignored. Dal Yong Jin's excellent study fills this gap in international scholarship: highly recommended.
Daya Thussu, University of Westminster, London A fascinating story of how Korean cultural industry grew from being a relatively overlooked sector to becoming a global success story, analyzing the social and technological mechanism that enabled this sector's growth and its relations with the state. This book is an outstanding contribution to the scholarship on the New Korean Wave.
Nissim Otmazgin, author of Regionalizing Culture: The Political Economy of Japanese Popular Culture in Asia New Korean Wave is an invaluable resources for students and faculty studying international media, culture, and communication.
Journal of Film and Video
Hyung-Gu Lynn, University of British Columbia In recent years, the Korean wave, Hallyu , has emerged as a major Asian presence on the media globe but its political economy has largely been ignored. Dal Yong Jin's excellent study fills this gap in international scholarship: highly recommended.
Daya Thussu, University of Westminster, London A fascinating story of how Korean cultural industry grew from being a relatively overlooked sector to becoming a global success story, analyzing the social and technological mechanism that enabled this sector's growth and its relations with the state. This book is an outstanding contribution to the scholarship on the New Korean Wave.
Nissim Otmazgin, author of Regionalizing Culture: The Political Economy of Japanese Popular Culture in Asia New Korean Wave is an invaluable resources for students and faculty studying international media, culture, and communication.
Journal of Film and Video