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13%OFFLeo Bogart - Over the Edge - 9781566636339 - V9781566636339
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Over the Edge

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Description for Over the Edge hardcover. Num Pages: 336 pages. BIC Classification: 1KBB; JFD. Category: (UU) Undergraduate. Dimension: 235 x 154 x 30. Weight in Grams: 603.
For decades young people in the 18-to-34 age group have been the darlings of advertisers and marketers who yearn for greater sales and the elusive "buzz" of publicity. Young adults buy a disproportionate share of movie theater admissions, popular music recordings, and video games, and are regarded as prime targets by most television advertisers. As a consequence of this focus, Leo Bogart argues, media content itself has changed. Sex and violence have become endemic in movies and TV because they attract young audiences. Recent years have witnessed a continual loosening of restrictions on media content and, in the larger culture, ... Read more

Product Details

Format
Hardback
Publication date
2005
Publisher
Ivan R Dee, Inc United States
Number of pages
336
Condition
New
Number of Pages
336
Place of Publication
Chicago, United States
ISBN
9781566636339
SKU
V9781566636339
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15

About Leo Bogart
Leo Bogart wass one of America's most distinguished authorities in public opinion, media, and marketing research. His other books include Finding Out, Strategy in Advertising, The Age of Television, Preserving the Press, and Commercial Culture. He and George Gallup were the first people elected to the Market Research Council's Hall of Fame.

Reviews for Over the Edge
In this clear, insightful and lively account, Leo Bogart shows that the age of mistaken media focus on youth has led to an age of sleaze, disserving the public interest.
Henry Geller, former General Counsel, FCC This provocative book contains an implicit challenge to America’s big media which they will ignore at their peril, as they probably will.
... Read more

Goodreads reviews for Over the Edge


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