.png){kind=logo}
16%OFF
Stock image for illustration purposes only - book cover, edition or condition may vary.
Political Tone
Roderick P. Hart
€ 95.12
€ 79.61
FREE Delivery in Ireland
Description for Political Tone
Hardcover. How did Bill Clinton's clever dexterity help him recover from the Monica Lewinsky scandal? How did Barack Obama draw on his experience as a talented community activist to overcome his inexperience as a national leader? This title provides insights into American politics. Series: Chicago Studies in American Politics. Num Pages: 280 pages, 53 line drawings, 7 tables. BIC Classification: 1KBB; 3JJP; 3JM; JFD; JPHL. Category: (G) General (US: Trade). Dimension: 229 x 152 x 23. Weight in Grams: 522.
It's not what you say, but how you say it. Solving problems with words is the essence of politics, and finding the right words for the moment can make or break a politician's career. Yet very little has been said in political science about the elusive element of tone. In "Political Tone", Roderick P. Hart, Jay P. Childers, and Colene J. Lind analyze a range of texts - from speeches and debates to advertising and print and broadcast campaign coverage - using a sophisticated computer program, Diction, that parses their content for semantic features like realism, commonality, and certainty, as ... Read more
It's not what you say, but how you say it. Solving problems with words is the essence of politics, and finding the right words for the moment can make or break a politician's career. Yet very little has been said in political science about the elusive element of tone. In "Political Tone", Roderick P. Hart, Jay P. Childers, and Colene J. Lind analyze a range of texts - from speeches and debates to advertising and print and broadcast campaign coverage - using a sophisticated computer program, Diction, that parses their content for semantic features like realism, commonality, and certainty, as ... Read more
Product Details
Format
Hardback
Publication date
2014
Publisher
The University of Chicago Press United States
Number of pages
280
Condition
New
Series
Chicago Studies in American Politics
Number of Pages
304
Place of Publication
, United States
ISBN
9780226023014
SKU
V9780226023014
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1
About Roderick P. Hart
Roderick P. Hart holds the Allan Shivers Centennial Chair in Communication at the University of Texas at Austin and is the author or editor of a dozen books, including, most recently, Political Keywords. Jay P. Childers is assistant professor in the Department of Communication Studies at the University of Kansas. He is the author of The Evolving Citizen. Colene J. ... Read more
Reviews for Political Tone
"Political Tone is a novel, masterly, and beautifully written examination of the American political landscape with attention to the campaign rhetoric of every presidential campaign from 1948 to the present. The authors have carefully marshaled a wealth of data to reveal patterns - some strikingly counterintuitive - in the political communication environment over the last six decades. A marvelous undertaking." ... Read more