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Aeron Davis - Promotional Cultures: The Rise and Spread of Advertising, Public Relations, Marketing and Branding - 9780745639826 - V9780745639826
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Promotional Cultures: The Rise and Spread of Advertising, Public Relations, Marketing and Branding

€ 72.77
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Description for Promotional Cultures: The Rise and Spread of Advertising, Public Relations, Marketing and Branding Hardback. In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, marketing and lobbying, and explores where our promotional times have taken us. Num Pages: 216 pages, black & white illustrations, black & white tables. BIC Classification: JFDV. Category: (P) Professional & Vocational. Dimension: 236 x 155 x 20. Weight in Grams: 522.

In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, marketing and lobbying, and explores where our promotional times have taken us.

Promotional Cultures documents how the professions and practices of promotion have interacted with and reshaped so much in our world, from commodities, celebrities and popular culture to politics, markets and civil society. It offers a mix of historical accounts, social theory and documented case studies, including haute couture fashion, Apple Inc., Hollywood film, Jennifer ... Read more

Promotional Cultures will appeal to students and scholars of media and culture, sociology, politics, anthropology, social and industrial history.

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Product Details

Format
Hardback
Publication date
2013
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
216
Condition
New
Number of Pages
216
Place of Publication
Oxford, United Kingdom
ISBN
9780745639826
SKU
V9780745639826
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50

About Aeron Davis
Aeron Davis is professor of political communication at Goldsmiths, University of London. He has investigated communication at Westminster, the London Stock Exchange, amongst the major political parties and across the trade union movement. Along the way he has interviewed close to 300 high-profile individuals employed in journalism, public relations, politics, business, finance, NGOs and the civil service. He has published ... Read more

Reviews for Promotional Cultures: The Rise and Spread of Advertising, Public Relations, Marketing and Branding
'Aeron Davis ranges far and wide in media and cultural studies and beyond to bring us this erudite and thoughtful book on what "promotional culture" means in economics, politics, civil society and celebrity culture. Ecumenical, yet retaining a sharp critical edge, this is the best single account of promotional culture I have seen.' David Miller, University of Bath 'Drawing ... Read more

Goodreads reviews for Promotional Cultures: The Rise and Spread of Advertising, Public Relations, Marketing and Branding


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