Chris Roush demystifies financial storytelling, and with insight from leading journalists helps reporters figure out when a company's dollars make sense-and when they don't. Show Me the Money prepares even the math-phobic reporter to write business news that matters to readers from Main Street to Wall Street. - Melita M. Garza, Texas Christian University ... Read more Show Me the Money isn't just a thorough textbook - it's an essential reference that should be on the desk of any journalist who may ever have to write about business and finance. - John Kroll, Kent State University Roush has created a textbook and reference source for the writer who needs to communicate effectively on business and economics. He uses a case study approach to provide information and guidelines ... Each chapter in this well-researched and accessible book is visually organized to highlight in boxes key definitions and tips from the pros. Interviews with reporters and columnists serve to personalize the content. This approach adds to the interest level of the text. Roush offers practical tips for writers, such as the need to subscribe to the Wall Street Journal. Additional advice includes recognizing the importance of writing engaging ledes, interviewing sources, and using skepticism and common sense. - E. G. Ferris, Branford Hall Career Institute Show Less