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Julie Sedivy - Sold on Language: How Advertisers Talk to You and What This Says About You - 9780470683095 - V9780470683095
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Sold on Language: How Advertisers Talk to You and What This Says About You

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Description for Sold on Language: How Advertisers Talk to You and What This Says About You Paperback. As citizens of democratic societies, we celebrate choice and competition. However, as we have gained more choices, we have also become targets of persuasive messages by advertisers. In Sold on Language, two noted language scientists examine how rampant competition shapes the ways in which advertisers speak to us. Num Pages: 330 pages, Illustrations. BIC Classification: JFDV; JMH. Category: (P) Professional & Vocational. Dimension: 229 x 153 x 18. Weight in Grams: 492.
As citizens of capitalist, free-market societies, we tend to celebrate choice and competition. However, in the 21st century, as we have gained more and more choices, we have also become greater targets for persuasive messages from advertisers who want to make those choices for us.

In Sold on Language, noted language scientists Julie Sedivy and Greg Carlson examine how rampant competition shapes the ways in which commercial and political advertisers speak to us. In an environment saturated with information, advertising messages attempt to compress as much persuasive power into as small a linguistic space as possible. These messages, the ... Read more

Sold on Language offers thought-provoking insights into the choices we make as consumers and citizens – and the choices that are increasingly being made for us.

Click here for more discussion and debate on the authors’ blog:
http://www.psychologytoday.com/blog/sold-language

[Wiley disclaims all responsibility and liability for the content of any third-party websites that can be linked to from this website. Users assume sole responsibility for accessing third-party websites and the use of any content appearing on such websites.  Any views expressed in such websites are the views of the authors of the content appearing on those websites and not the views of Wiley or its affiliates, nor do they in any way represent an endorsement by Wiley or its affiliates.]

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Product Details

Format
Paperback
Publication date
2011
Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
336
Condition
New
Number of Pages
336
Place of Publication
New York, United States
ISBN
9780470683095
SKU
V9780470683095
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50

About Julie Sedivy
Julie Sedivy is Adjunct Professor of Linguistics and Psychology at the University of Calgary, Canada. She has published dozens of research articles on her experimental studies of language comprehension and production in children and adults. She has served as Associate Editor for the journal Linguistics and Philosophy, and as a consulting editor for the Journal of Experimental Psychology: Learning, Memory ... Read more

Reviews for Sold on Language: How Advertisers Talk to You and What This Says About You
"Students and teachers of persuasion would benefit greatly from reading Sold on Language. Other professionals in communication, marketing, change management, sales, negotiation, and politics will find the examples and techniques of influence to be useful as both best practices to emulate and pitfalls to avoid." (PsycCRITIQUES, 11 January 2012) "The result is a truly enjoyable, ... Read more

Goodreads reviews for Sold on Language: How Advertisers Talk to You and What This Says About You


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