Special Affects: Cinema, Animation and the Translation of Consumer Culture
Eric Jenkins
The emergence of these media enables new modes of perception that create "special" sensations of wonder, astonishment, marvel, and the fantastic. Such affections subsequently become mined by consumer industries for profit, thereby explaining the connection between media and consumerism that today seems inherent to the culture industry. Such modes and their affections are also translated into ideology, as American culture seeks to make sense of the sociocultural changes accompanying these new media, particularly as specific versions of American Dream narratives.
Special Affects is the first extended exploration of the connection between media and consumerism, and the first book to extensively ... Read more
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