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Nalbantis, Georgios; Pawlowski, Tim - The Demand for International Football Telecasts in the United States - 9783319480749 - V9783319480749
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The Demand for International Football Telecasts in the United States

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Description for The Demand for International Football Telecasts in the United States Hardback. Series: Palgrave Pivots in Sports Economics. Num Pages: 200 pages, 43 black & white illustrations, biography. BIC Classification: JFD; JHBS; KCK. Category: (P) Professional & Vocational. Dimension: 210 x 148. Weight in Grams: 411.

This book provides a comprehensive overview and economic analysis of US consumer demand for televised football (soccer). Accounting for transnational demand, research is focused on the US consumers demand for the English Premier League, Spanish La Liga, Italian Serie A, German Bundesliga, French Ligue 1 and the UEFA Champions League, which represent the most popular and marketable football competitions worldwide, and have recently sealed lucrative media rights contracts in many large markets, including the US. The study also takes account of North American Major League Soccer (MLS) in order to provide a more comprehensive overview of the country's football ... Read more

These findings offer valuable insights for US broadcasters, European league organizers and managers to adjust existing strategies and/or develop new strategies in conquering the US football market.

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Product Details

Format
Hardback
Publication date
2017
Publisher
Springer International Publishing AG Switzerland
Number of pages
200
Condition
New
Series
Palgrave Pivots in Sports Economics
Number of Pages
200
Place of Publication
Cham, Switzerland
ISBN
9783319480749
SKU
V9783319480749
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15

About Nalbantis, Georgios; Pawlowski, Tim
Georgios Nalbantis is Research Assistant in the Department for Sport Economics, Sport Management and Media Research, at the University of Tübingen, Germany. His research interests include the economics of league competitions as well as the econometric analysis of sports demand and regulations of sport systems. He was supported by the João Havelange Research Scholarship of FIFA / CIES and has ... Read more

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