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The News and Public Opinion: Media Effects on Civic Life
Maxwell Mccombs
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Description for The News and Public Opinion: Media Effects on Civic Life
Paperback. * Introductory textbook on a major area of media and journalism studies. * Outlines the research across the key stages of the acquisition of information, formation of attitudes and opinions and to the consequences of all these elements for participation in public life. * Written by a highly experienced author team. Series: Polity Contemporary Political Communication Series. Num Pages: 272 pages, figures. BIC Classification: JFD; KNTJ. Category: (P) Professional & Vocational. Dimension: 154 x 210 x 17. Weight in Grams: 304.
The daily news plays a major role in the continuously changing mix of thoughts, feelings and behavior that defines public opinion. The News & Public Opinion details these effects of the news media on the sequence of outcomes that collectively shape public opinion, beginning with initial attention to the various news media and their contents and extending to the effects of this exposure on the acquisition of information, formation of attitudes and opinions and to the consequences of all these elements for participation in public life. Sometimes called the hierarchy of media effects, this sequence of outcomes describes the communication ... Read more
The daily news plays a major role in the continuously changing mix of thoughts, feelings and behavior that defines public opinion. The News & Public Opinion details these effects of the news media on the sequence of outcomes that collectively shape public opinion, beginning with initial attention to the various news media and their contents and extending to the effects of this exposure on the acquisition of information, formation of attitudes and opinions and to the consequences of all these elements for participation in public life. Sometimes called the hierarchy of media effects, this sequence of outcomes describes the communication ... Read more
Product Details
Publisher
Polity Press United Kingdom
Number of pages
272
Format
Paperback
Publication date
2011
Series
Polity Contemporary Political Communication Series
Condition
New
Weight
303g
Number of Pages
272
Place of Publication
Oxford, United Kingdom
ISBN
9780745645193
SKU
V9780745645193
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1
About Maxwell Mccombs
Max McCombs is Jesse H. Jones Centennial Chair in Communication at the School of Journalism, University of Texas at Austin R. Lance Holbert is Associate Professor and Director of Graduate Studies at the School of Communication, Ohio State University Spiro Kiousis is Associate Professor and Chair of the Department ... Read more
Reviews for The News and Public Opinion: Media Effects on Civic Life
A well-written book which shows that the classical triangle of news media, politics and public opinion still has a strong mutual influence. Political Studies Review This book is a masterful treatment of the relationship between news and public opinion. The authors examine the changing media environment, including entertainment news and blogs. The book looks at both process and ... Read more