The Objects of Affection: Semiotics and Consumer Culture (Semiotics and Popular Culture)
Arthur Asa Berger
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Description for The Objects of Affection: Semiotics and Consumer Culture (Semiotics and Popular Culture)
Paperback. In this book, pre-eminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their perceived 'sacredness' in consumerist cultures. Using semiotic theory, consumer culture is dissected in new and fascinating ways. Series: Semiotics and Popular Culture. Num Pages: 212 pages, black & white illustrations, figures. BIC Classification: JFD; JFFT. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 209 x 141 x 12. Weight in Grams: 256.
In this book, pre-eminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their perceived 'sacredness' in consumerist cultures. Using semiotic theory, consumer culture is dissected in new and fascinating ways.
In this book, pre-eminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their perceived 'sacredness' in consumerist cultures. Using semiotic theory, consumer culture is dissected in new and fascinating ways.
Product Details
Format
Paperback
Publication date
2010
Publisher
Palgrave Macmillan
Number of pages
212
Condition
New
Series
Semiotics and Popular Culture
Number of Pages
198
Place of Publication
Basingstoke, United Kingdom
ISBN
9780230103733
SKU
V9780230103733
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Arthur Asa Berger
Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, USA. He is the author or editor of more than sixty books, including Ads, Fads, and Consumer Culture; Shop 'Til You Drop and Agitpop: Political Culture and Communication Theory . Berger is a consulting editor for the journal Humor and is on the ... Read more
Reviews for The Objects of Affection: Semiotics and Consumer Culture (Semiotics and Popular Culture)
"This seductively simple yet erudite introduction to semiotics examines the psychological, religious, and cultural roots of consumer culture and the objects individuals buy and brand themselves with...Rich food for thought and intellectual engagement." - CHOICE "Books with true insight into consumer motivations are exceedingly rare. Arthur Berger's The Objects of Affection is one such book. From neckties ... Read more