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Understanding Media Users
Tony Wilson
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Description for Understanding Media Users
Paperback. Understanding Media Users focuses on the blurred concept of the active audience at the core of media studies. Charting the complex terrain of screen reception theory and applied research, this new volume offers wide-ranging criticism of media effects. Num Pages: 232 pages. BIC Classification: JFD. Category: (U) Tertiary Education (US: College). Dimension: 229 x 153 x 12. Weight in Grams: 340.
Understanding Media Users: From Theory to Practice focuses on the blurred concept of the “active audience” at the core of media studies.
Understanding Media Users: From Theory to Practice focuses on the blurred concept of the “active audience” at the core of media studies.
- examines the relationship between media and audiences by one of the world’s leading media scholars
- provides a history of media effects’ and an overview of the current analytical approaches that constitute media reception theory
- charts some of the most important interfaces of media reception and interaction - TV, film, the Internet, advertising, journalism, and tourism studies
- concludes with additional insights into the future of media reception in a global age
Product Details
Format
Paperback
Publication date
2008
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
232
Condition
New
Number of Pages
232
Place of Publication
Hoboken, United States
ISBN
9781405155670
SKU
V9781405155670
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Tony Wilson
Tony Wilson is Associate Professor, Faculty of Economics and Business, at University Malaysia Sarawak, and Associate Research Fellow, Global Cities Institute, at the Royal Melbourne Institute of Technology.
Reviews for Understanding Media Users
“I admire Wilson's synthetic approach to audience study and the attention he gives to the burgeoning field of cell phones, computer screens, and video games since in the past most audience study material has been focused on film and television.” (PsycCRITIQUES, March 2009) "As a pioneering study of phenomenological media analysis … Wilson's book serves as a useful introduction ... Read more