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Utopian Images and Narratives in Advertising
. Ed(S): Manca, Luigi; Manca, Alessandra; Pieper, Gail W.
€ 171.36
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Description for Utopian Images and Narratives in Advertising
Hardback. This book is a collection of essays which examine narratives created on the advertising page, with special focus on gender images. Through a cross-disciplinary investigation, this collection offers a varied analysis of advertising and mass media which are important for students and scholars alike. Editor(s): Manca, Luigi; Manca, Alessandra; Pieper, Gail W. Translator(s): Sorci-Bradley, Dolores. Num Pages: 296 pages, black & white tables. BIC Classification: JFC; JFDV. Category: (P) Professional & Vocational. Dimension: 239 x 161 x 24. Weight in Grams: 585.
The study of advertising and its treatment of utopian appeal enhance our understanding of consumer culture. By looking into the advertising page, we also look into consumers’ desires and the process by which these desires are reshaped and rechanneled through images and narratives created solely for the purpose of making a sale. Utopian Images and Narratives in Advertising: Dreams for Sale, edited by Luigi Manca, Alessandra Manca, and Gail W. Pieper, is a collection of essays which gather a host of academicians from a wide variety of disciplines including sociology, psychology, literature, fine arts, history, religious studies, communication, ... Read more
The study of advertising and its treatment of utopian appeal enhance our understanding of consumer culture. By looking into the advertising page, we also look into consumers’ desires and the process by which these desires are reshaped and rechanneled through images and narratives created solely for the purpose of making a sale. Utopian Images and Narratives in Advertising: Dreams for Sale, edited by Luigi Manca, Alessandra Manca, and Gail W. Pieper, is a collection of essays which gather a host of academicians from a wide variety of disciplines including sociology, psychology, literature, fine arts, history, religious studies, communication, ... Read more
Product Details
Format
Hardback
Publication date
2012
Publisher
Lexington Books United States
Number of pages
296
Condition
New
Number of Pages
296
Place of Publication
Lanham, MD, United States
ISBN
9780739173268
SKU
V9780739173268
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About . Ed(S): Manca, Luigi; Manca, Alessandra; Pieper, Gail W.
Luigi Manca is professor of communication arts at Benedictine University. Alessandra Manca is a lecturer at Benedictine University. Gail W. Pieper is a former adjunct professor in the Department of Communication at Benedictine University.
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