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Communicating Health: Strategies for Health Promotion
Nova Corcoran
€ 51.99
€ 49.76
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Description for Communicating Health: Strategies for Health Promotion
Paperback. Full of practical advice, this book bridges the gap between communication theory and the implementation of policy. Responding to recent developments in health communication and campaigns, it is essential reading for all students and health care professionals who wish to reflect upon and develop their practice. Editor(s): Corcoran, Nova. Num Pages: 248 pages, illustrations. BIC Classification: MBN. Category: (U) Tertiary Education (US: College). Dimension: 242 x 177 x 13. Weight in Grams: 440.
Communication skills are essential to effective health promotion and public health practice. This textbook bridges the gap between health communication theory and health promotion and public health practice. It provides students and practitioners with the knowledge and skills they need to design, plan, implement and evaluate programmes and campaigns.
Communication skills are essential to effective health promotion and public health practice. This textbook bridges the gap between health communication theory and health promotion and public health practice. It provides students and practitioners with the knowledge and skills they need to design, plan, implement and evaluate programmes and campaigns.
Now in its second edition, topics covered in the book include:
- Mass media
- Diverse audiences
- Evaluation
- Media analysis
- Campaign monitoring
Case studies and interactive activities in each chapter encourage critical thinking and ... Read more
It will be a valuable resource for students, lecturers and practitioners working across health promotion, public health, communication, media, healthcare and nursing fields.
Nova Corcoran works as a Senior Lecturer in public health and health promotion at the University of Glamorgan.
Show LessProduct Details
Publisher
SAGE Publications Ltd United Kingdom
Number of pages
248
Format
Paperback
Publication date
2013
Condition
New
Weight
439g
Number of Pages
248
Place of Publication
London, United Kingdom
ISBN
9781446252338
SKU
V9781446252338
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-2
About Nova Corcoran
Nova Corcoran is a senior lecturer in public health at the University of South Wales. She has worked as a lecturer for over 15 years and before that as a health promotion practitioner. Her research interests are in the effective design and delivery of health promotion and health communication, and she has published numerous studies within this area. She has also ... Read more
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