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Health Communication: Theoretical and Critical Perspectives
Sam Davis
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Description for Health Communication: Theoretical and Critical Perspectives
Paperback. Health communication is key to promoting good population and individual health outcomes. As the field has developed, there is a growing need for a critical appraisal of the ideologies and theories underpinning health communication to ensure effective practice. Num Pages: 224 pages. BIC Classification: JH; MBN; VF. Category: (P) Professional & Vocational. Dimension: 228 x 153 x 19. Weight in Grams: 386.
Health communication is key to promoting good population and individual health outcomes. As the field has developed, there is a growing need for a critical appraisal of the ideologies and theories underpinning health communication in order to ensure effective practice. This book clearly situates health communication within its social context. It provides a critical overview of three key disciplinary areas education, psychology and communication. Drawing on international examples throughout, the book challenges the underlying assumptions that drive the design and delivery of health promotion interventions. The authors argue that health communication is inherently political and pay close attention to issues ... Read more
Health communication is key to promoting good population and individual health outcomes. As the field has developed, there is a growing need for a critical appraisal of the ideologies and theories underpinning health communication in order to ensure effective practice. This book clearly situates health communication within its social context. It provides a critical overview of three key disciplinary areas education, psychology and communication. Drawing on international examples throughout, the book challenges the underlying assumptions that drive the design and delivery of health promotion interventions. The authors argue that health communication is inherently political and pay close attention to issues ... Read more
Product Details
Publisher
Polity
Format
Paperback
Publication date
2017
Condition
New
Number of Pages
224
Place of Publication
Oxford, United Kingdom
ISBN
9780745697734
SKU
V9780745697734
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Sam Davis
Ruth Cross is Senior Lecturer in Health Promotion at Leeds Beckett University Sam Davis is Senior Lecturer in Health Promotion at Leeds Beckett University Ivy O'Neil is former Principal Lecturer and Professional Lead for the Health Promotion team at Leeds Beckett University
Reviews for Health Communication: Theoretical and Critical Perspectives
This text provides the reader with a clear background to communication theories, models of communication, and education theory as well as an examination of key theoretical themes and perspectives on health communication. With the inclusion of discussions around new and emerging social media as well as social marketing techniques, Health Communication offers much to students as well as those working ... Read more