Julia Cartwright is a research psychologist and director of Flex Business Consulting Ltd. She has an expert knowledge in patient information and health communications and has worked as a strategic advisor to HealthQWest Scotland. She has also held research posts at The Picker Institute, The University of Oxford's Health Service Research Unit and Oxford Brookes University. She is a member ... Read moreof The Community Partnership Forum, The Better Healthcare Programme for Banbury & Surrounding Areas. Sally Crowe is a Director of Crowe Associates Ltd. She has extensive experience in providing consultancy, training and project management for patient and public involvement in health and social care research. She is a project consultant to the PRIME (Partnership for ME Research) Project, and the UK Prostate Link project. She is currently managing the development of a service user and carer component to the social care themed Log on to Care site and chairs the monitoring and implementation group of the James Lind Alliance, a national initiative that aims to tackle treatment uncertainties in health care. Series editors: Douglas Badenoch, Carl Heneghan, Rafael Perera Show Less