Public Relations in Health Care: A Guide for Professionals
Kathleen Larey Lewton
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Description for Public Relations in Health Care: A Guide for Professionals
Paperback. Num Pages: 288 pages, black & white illustrations. BIC Classification: MBP. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 278 x 218 x 17. Weight in Grams: 652.
This comprehensive guide to everything you need to know about PR provides a theoretical overview and practical advice for PR professionals new to health care and new ideas and insights for veterans. The authors explain how the PR function can contribute to the success of the contemporary health care organization.
This comprehensive guide to everything you need to know about PR provides a theoretical overview and practical advice for PR professionals new to health care and new ideas and insights for veterans. The authors explain how the PR function can contribute to the success of the contemporary health care organization.
Product Details
Format
Paperback
Publication date
1995
Publisher
John Wiley & Sons Inc United States
Number of pages
288
Condition
New
Number of Pages
288
Place of Publication
New York, United States
ISBN
9781556481437
SKU
V9781556481437
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1
About Kathleen Larey Lewton
KATHLEEN LAREY LEWTON, has 25 years of experience as a public relations executive and is currently senior vice-president of Porter/Novelli's Chicago office and codirector of the agency's national health care practice. In 1989 she was profiled in Working Woman as one of the two "key people making news in hospital marketing."Ms. Lewton began her communications career at age 18 as ... Read more
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