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Untapped Options: Building Links between Marketing and Human Resources to Achieve Organizational Goals in Health Care
Bea Northcott
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Description for Untapped Options: Building Links between Marketing and Human Resources to Achieve Organizational Goals in Health Care
Hardcover. An AHA Press/Jossey--Bass ResourceUntapped Options is an invaluable resource for health care leaders who want to help their organizations succeed. Num Pages: 240 pages, Ill. BIC Classification: MBN; MBPM. Category: (G) General (US: Trade). Dimension: 233 x 160 x 22. Weight in Grams: 448.
An AHA Press/Jossey-Bass Resource
Untapped Options is an invaluable resource for health care leaderswho want to help their organizations succeed. Bea Northcott andJanette Helm, experts in the field of health care management, havecreated a practical approach that explores how human resources andmarketing managers can combine forces and work together to createmission, vision, and values statements that will drive a commonstrategy to organizational excellence. Step-by-step, Northcott andHelm show how to implement this innovative approach that, once inplace, will contain costs, bolster employee satisfaction andproductivity, and increase customer satisfaction.
An AHA Press/Jossey-Bass Resource
Untapped Options is an invaluable resource for health care leaderswho want to help their organizations succeed. Bea Northcott andJanette Helm, experts in the field of health care management, havecreated a practical approach that explores how human resources andmarketing managers can combine forces and work together to createmission, vision, and values statements that will drive a commonstrategy to organizational excellence. Step-by-step, Northcott andHelm show how to implement this innovative approach that, once inplace, will contain costs, bolster employee satisfaction andproductivity, and increase customer satisfaction.
Product Details
Format
Hardback
Publication date
2000
Publisher
John Wiley & Sons Inc United States
Number of pages
240
Condition
New
Number of Pages
240
Place of Publication
New York, United States
ISBN
9780787955373
SKU
V9780787955373
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Bea Northcott
BEA NORTHCOTT is president of Triple Impact, a consulting firm in Franklin, Indiana. JANETTE HELM is an organizational consultant at St. Vincent Hospitals and Health Services in Indianapolis.
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