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Writing for Today´s Healthcare Audiences
Robert J. Bonk
Primarily designed for students seeking careers in healthcare communication, this book also serves as a useful guide for nascent practitioners. Healthcare writing audiences are diversifying, from traditional physicians and patients to administrators in government and insurance groups as well as technical practitioners. Writing for these increasingly diverse healthcare audiences is the focus of this book, which has just enough theory to lay groundwork, plentiful examples to illustrate how theory is practiced, summaries that highlight key points, and realistic practice exercises.
In addition to the emphasis on diverse audiences, the book stresses the importance of the writing process, from pre-writing to final ... Read more
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About Robert J. Bonk
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