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. Ed(S): Williams, Jerome D.; Pasch, Keryn E.; Collins, Chiquita A. - Advances in Communication Research to Reduce Childhood Obesity - 9781461455103 - V9781461455103
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Advances in Communication Research to Reduce Childhood Obesity

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Description for Advances in Communication Research to Reduce Childhood Obesity hardcover. This book examines the potential impact of communication and media on reducing childhood obesity, focusing on new media, because of its attraction to youth. Emphasizes research on media and children of color, because of this population's higher obesity rates. Editor(s): Williams, Jerome D.; Pasch, Keryn E.; Collins, Chiquita A. Num Pages: 574 pages, 76 black & white illustrations, 30 black & white tables, biography. BIC Classification: MBN. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 31. Weight in Grams: 978.
Rates of childhood obesity are alarmingly high and increasing each year. Studies have shown that obese children are more likely to become obese adults and are likely to suffer with numerous health consequences like coronary heart disease, high blood pressure, and Type II diabetes, among others. Studies also indicate that television viewing and exposure to advertising for food products influences children's attitudes toward, food preferences and food purchase requests for foods with low nutritional value. It is important to better understand the role of media in childhood obesity and to learn how media may be used to ... Read more

Product Details

Format
Hardback
Publication date
2013
Publisher
Springer United States
Number of pages
574
Condition
New
Number of Pages
542
Place of Publication
New York, NY, United States
ISBN
9781461455103
SKU
V9781461455103
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15

About . Ed(S): Williams, Jerome D.; Pasch, Keryn E.; Collins, Chiquita A.
Jerome D. Williams is the Prudential Chair in Business and Research Director of the Center for Urban Entrepreneurship and Economic Development, in the Department of Management and Global Business, Rutgers Business School-Newark and New Brunswick. His current research interests cover a number of areas in the consumer marketing domain, with an emphasis on multicultural marketing. He has conducted research on ... Read more

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