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Richard K. Thomas - Health Services Marketing - 9780387736044 - V9780387736044
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Health Services Marketing

€ 84.30
FREE Delivery in Ireland
Description for Health Services Marketing Paperback. For health care professional, clinical expertise is not enough - one has to know the market. This title explains the range of marketing activities and techniques, from promotions to pricing, helping health professional learn to navigate this important aspect of healthcare. Num Pages: 164 pages, 58 black & white illustrations, 58 black & white tables, biography. BIC Classification: MBP. Category: (P) Professional & Vocational. Dimension: 149 x 231 x 10. Weight in Grams: 242.

Despite the growing importance of marketing for health professionals, there is no concise how-to guide available on the topic for use by physician practices, hospitals and other healthcare organizations. Although the industry has become increasingly market driven, healthcare administrators and marketers are left with little guidance with regard to the concepts, techniques, and data appropriate for healthcare marketing.

The proposed book would serve as a convenient reference for health professionals who want to understand the marketing process, develop marketing initiatives or interface with marketing professionals. Marketing theory and the history of marketing in healthcare will be minimized in an attempt ... Read more

Health Services Marketing: A Practitioner’s Guide will cover broad topics appropriate for any healthcare organization and provide enough specifics to tailor marketing activities to the needs of particular practitioners. This book will be useful for both for-profit and not-for-profit organizations.

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Product Details

Format
Paperback
Publication date
2007
Publisher
Springer-Verlag New York Inc. United States
Number of pages
164
Condition
New
Number of Pages
164
Place of Publication
New York, NY, United States
ISBN
9780387736044
SKU
V9780387736044
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15

About Richard K. Thomas
Richard K. Thomas is Vice President of the Health Management Associates, Memphis, TN. He is also Associate Professor at the University of Tennessee Health Science Center. Thomas has authored a recent academic treatment of marketing and healthcare: Marketing Health Services (2004, Health Administration Press). He is also author of Health Communication and several other books on health administration published by ... Read more

Reviews for Health Services Marketing
From the reviews: "Thomas details marketing activities and techniques for health care practitioners and administrators in for-profit and non-profit organizations. He presents basic concepts of marketing and ways to implement a marketing initiative, including the process, research, planning, healthcare products and customers, positioning and strategy development, financial aspects, choosing among promotional options, social marketing, new ... Read more

Goodreads reviews for Health Services Marketing


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