Patricia Strach has given us a new lens through which to see some of the more subtle but most powerful elements of corporate influence: framing complex issues as simple, deathly ones as hopeful and optimistic, and conflictual ones as simply not worth worrying about.
Perspectives on Politics
Strachs timely and meticulously researched book tracks the way cause marketing ... Read morehas reshaped political life in America. It is a compelling and, at times, startling book that both scholars and citizens will want to read to understand democratic life in the twenty-first century.
Hahrie Han, University of California at Santa Barbara, author of How Organizations Develop Activists
We usually think of cause marketing campaigns as win-win efforts that benefit the bottom lines of both popular charities and major corporations. Yet Strachs compelling and groundbreaking book makes clear that pink ribbons and checkout-charities have a way of depoliticizing issues and individualizing their solutions, with major consequences for society and politics. This book will influence students of politics, social movements, management, and health policy for years to come.
Edward Walker, University of California, Los Angeles
Hiding Politics in Plain Sight explores what happens when contentious politics are usurped by market mechanisms and the illusion of consensus. Focusing on the pinking of breast cancer, Patricia Strach illuminates the ways in which activists with corporate backgrounds raised awareness about a previously taboo illness but did so by framing it in ways that led the public to view it through depoliticized, non-feminist, and pink-tinted happy glasses. In so doing, this book illuminates a crucialand until now under-appreciatedroute through which private industry shapes politics and policy.
Dara Strolovitch, Princeton University, author of Affirmative Advocacy: Race, Class, and Gender in Interest Group Politics
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