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Leading Pharmaceutical Innovation
Gassmann, Oliver; Reepmeyer, Gerrit; Zedtwitz, Maximilian Von
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Description for Leading Pharmaceutical Innovation
Hardback. This book focuses on three sources of pharmaceutical innovation: new management methods in the drug development pipeline, new technologies as enablers for cutting-edge R&D, and new forms of internationalisation, such as outside-in innovation in the early phases of R&D. Num Pages: 186 pages, 47 black & white illustrations, 10 black & white tables, biography. BIC Classification: MQP. Category: (P) Professional & Vocational. Dimension: 240 x 162 x 17. Weight in Grams: 430.
Pharmaceutical giants have doubled their investments in drug development in the past decade only to see new drug approvals remain constant. This book investigates and highlights a set of proactive strategies aimed at generating sustainable competitive advantage based on value-generating business practices. We focus on three sources of pharmaceutical innovation: new management methods in the drug development pipeline, new technologies as enablers for cutting-edge R&D, and new forms of cooperation and internationalization, such as open innovation in the early phases of R&D. Our findings are illustrated by cases from Europe, the US, and Asia.
Pharmaceutical giants have doubled their investments in drug development in the past decade only to see new drug approvals remain constant. This book investigates and highlights a set of proactive strategies aimed at generating sustainable competitive advantage based on value-generating business practices. We focus on three sources of pharmaceutical innovation: new management methods in the drug development pipeline, new technologies as enablers for cutting-edge R&D, and new forms of cooperation and internationalization, such as open innovation in the early phases of R&D. Our findings are illustrated by cases from Europe, the US, and Asia.
Product Details
Format
Hardback
Publication date
2008
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Number of pages
186
Condition
New
Number of Pages
186
Place of Publication
Berlin, Germany
ISBN
9783540776352
SKU
V9783540776352
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
Reviews for Leading Pharmaceutical Innovation
From the reviews: "This book examines the international pharmaceutical industry with special emphasis on the current and emerging research methodologies … . What distinguishes this book from others on the same subject is its emphasis on empirical findings (53 figures, 20 tables) and an exceptionally good, if short, discussion of various research technologies … . The six-page ... Read more