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Marketing Nutrition: Soy, Functional Foods, Biotechnology, and Obesity
Brian Wansink
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Description for Marketing Nutrition: Soy, Functional Foods, Biotechnology, and Obesity
Paperback. The ins and outs of the marketing of food Series: The Food Series. Num Pages: 224 pages, 16 line drawings. BIC Classification: MBNH3; TDCT. Category: (P) Professional & Vocational. Dimension: 227 x 152 x 16. Weight in Grams: 338.
Although encouraging people to eat more nutritiously can promote better health, most efforts by companies, health professionals, and even parents are disappointingly ineffective. Consumer confusion has lead to floundering sales for soy foods; embarrassing results for expensive Five-a-Day for Better Health programs; and uneaten mountains of vegetables at homes and in school cafeterias. Brian Wansink's Marketing Nutrition focuses on why people eat the foods they do, and what can be done to improve their nutrition. Wansink argues that the true challenge in marketing nutrition lies in leveraging new tools of consumer psychology (which he specifically demonstrates) and by applying lessons ... Read more
Although encouraging people to eat more nutritiously can promote better health, most efforts by companies, health professionals, and even parents are disappointingly ineffective. Consumer confusion has lead to floundering sales for soy foods; embarrassing results for expensive Five-a-Day for Better Health programs; and uneaten mountains of vegetables at homes and in school cafeterias. Brian Wansink's Marketing Nutrition focuses on why people eat the foods they do, and what can be done to improve their nutrition. Wansink argues that the true challenge in marketing nutrition lies in leveraging new tools of consumer psychology (which he specifically demonstrates) and by applying lessons ... Read more
Product Details
Publisher
University of Illinois Press United States
Number of pages
224
Format
Paperback
Publication date
2007
Series
The Food Series
Condition
New
Weight
335g
Number of Pages
224
Place of Publication
Baltimore, United States
ISBN
9780252074554
SKU
V9780252074554
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1
About Brian Wansink
Brian Wansink is professor of applied economics of marketing and of nutritional science at Cornell University. He is the director of the Cornell Food and Brand Lab.
Reviews for Marketing Nutrition: Soy, Functional Foods, Biotechnology, and Obesity
"Read this book! You will not be able to put it down. You will find yourself nodding in agreement and having countless 'ah-ha' moments when you realize how much you wish this book had been available and required reading for your first nutrition counseling class. . . . This book is a must for everyone wanting to help people be ... Read more