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Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and Their Application to Neuromarketing
Vecchiato, Giovanni; Cherubino, Patrizia; Trettel, Arianna; Babiloni, Fabio
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Description for Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and Their Application to Neuromarketing
Hardcover. In this book the authors describe their original research on the potential of both standard and high-resolution electroencephalography (EEG) for analyzing brain activity in response to TV advertising. Series: Biosystems & Biorobotics. Num Pages: 153 pages, biography. BIC Classification: MMP; MQW; PSAN. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 15. Weight in Grams: 403.
Product Details
Format
Hardback
Publication date
2013
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Number of pages
120
Condition
New
Series
Biosystems & Biorobotics
ISBN
9783642380631
SKU
V9783642380631
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
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