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Pink Ribbon Blues
Gayle A. Sulik
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Description for Pink Ribbon Blues
Paperback. Explores the hidden costs of the pink ribbon as an industry and analyzes the social impact on women living with breast cancer - the stereotypes and the stigmas. Num Pages: 480 pages, 4 page colour plate insert. BIC Classification: MJCL. Category: (G) General (US: Trade). Dimension: 207 x 157 x 24. Weight in Grams: 550.
Pink ribbon paraphernalia saturate shopping malls, billboards, magazines, television, and other venues, all in the name of breast cancer awareness. In this compelling and provocative work, Gayle A. Sulik shows that although "pink ribbon culture" has brought breast cancer advocacy much attention, it has not had the desired effect of improving women's health. It may, in fact, have done the opposite. Based on eight years of research, analysis of advertisements and breast cancer awareness campaigns, and hundreds of interviews with those affected by the disease, Pink Ribbon Blues highlights the hidden costs of the pink ribbon as an industry, one ... Read more
Pink ribbon paraphernalia saturate shopping malls, billboards, magazines, television, and other venues, all in the name of breast cancer awareness. In this compelling and provocative work, Gayle A. Sulik shows that although "pink ribbon culture" has brought breast cancer advocacy much attention, it has not had the desired effect of improving women's health. It may, in fact, have done the opposite. Based on eight years of research, analysis of advertisements and breast cancer awareness campaigns, and hundreds of interviews with those affected by the disease, Pink Ribbon Blues highlights the hidden costs of the pink ribbon as an industry, one ... Read more
Product Details
Format
Paperback
Publication date
2012
Publisher
Oxford University Press Inc United States
Number of pages
480
Condition
New
Number of Pages
480
Place of Publication
New York, United States
ISBN
9780199933990
SKU
V9780199933990
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-2
About Gayle A. Sulik
Gayle A. Sulik MA, PhD is an independent social science researcher, writer, and health advocate affiliated with the University at Albany (SUNY). She was a 2008 Fellow of the National Endowment for the Humanities for her research on breast cancer culture.
Reviews for Pink Ribbon Blues
Medical sociologist Gayle A. Sulik reveals the hidden costs of the pink ribbon as an industry, one in which breast cancer functions as a brand name with a pink ribbon logo. Based on historical and ethnographic research, analysis of awareness campaigns and advertisements, and hundreds of interviews, Pink Ribbon Blues shows that while millions walk, run, and purchase products for ... Read more