Joseph M. DeLuca, FACHE, is president of Information Technology Optimizers, a business unit of Health Care Investment Visions LLC. He works with health care leaders in the planning, design, and implementation of health care information systems focusing upon the strategic use of information systems technology to support strategy, financial, operations, and medical service requirements. Rebecca Enmark is research director of Health Care Investment Visions LLC, a research and business development corporation serving the health care information technology industry. She works closely with health care organizations as wellas entrepreneurs advising the more health care market, technology, company and success behaviors. They are the coauthors of The CEO's Guide to Health Care Information Systems and Investing for Business Value: How to Maximize the Strategic Benefits of Health Care Information Technology (AHA Press).