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Selling War: A Critical Look at the Military´s Pr Machine
Steven J. Alvarez
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Description for Selling War: A Critical Look at the Military´s Pr Machine
Hardback. Selling War recounts how the U.S. military lost the information war in Iraq by engaging the wrong audiences, that is, the Western media, ignoring Iraqi citizens and the wider Arab population, and playing mere lip service to the directive: "put an Iraqi face on everything." Num Pages: 384 pages, 13 photographs. BIC Classification: HBW; JWJ. Category: (G) General (US: Trade). Dimension: 167 x 263 x 34. Weight in Grams: 752.
In the spring of 2004, army reservist and public affairs officer Steven J. Alvarez waited to be called up as the U.S. military stormed Baghdad and deposed Saddam Hussein. But soon after President Bush's famous PR stunt in which an aircraft carrier displayed the banner Mission Accomplished, the dynamics of the war shifted. Selling War recounts how the U.S. military lost the information war in Iraq by engaging the wrong audiences, that is, the Western media, ignoring Iraqi citizens and the wider Arab population, and playing mere lip service to the directive: put an Iraqi face on ... Read more
In the spring of 2004, army reservist and public affairs officer Steven J. Alvarez waited to be called up as the U.S. military stormed Baghdad and deposed Saddam Hussein. But soon after President Bush's famous PR stunt in which an aircraft carrier displayed the banner Mission Accomplished, the dynamics of the war shifted. Selling War recounts how the U.S. military lost the information war in Iraq by engaging the wrong audiences, that is, the Western media, ignoring Iraqi citizens and the wider Arab population, and playing mere lip service to the directive: put an Iraqi face on ... Read more
Product Details
Publisher
Potomac Books Inc
Format
Hardback
Publication date
2016
Condition
New
Number of Pages
384
Place of Publication
Dulles, United States
ISBN
9781612347721
SKU
V9781612347721
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-17
About Steven J. Alvarez
Steven J. Alvarez retired as a major from the U.S. Army Reserve after serving twenty-four years in the officer and enlisted ranks, on active duty as well as in the National Guard and Reserve. A recipient of the Bronze Star and the Combat Action Badge, during his military career he served as a commander of an Army public affairs detachment ... Read more
Reviews for Selling War: A Critical Look at the Military´s Pr Machine
Alvarez's candid account demonstrates how a fundamental lack of understanding about how to wage an information war has led to the conditions we face now: the rise of ISIS and the return of western military and private security forces to Iraq.
PMCI Magazine
PMCI Magazine