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All-out for Victory!
John Bush Jones
€ 52.99
€ 41.39
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Description for All-out for Victory!
Hardback. A lively look at magazine ads during World War II and their roles in sustaining morale and promoting home-front support of the war, with lots of illustrations Num Pages: 340 pages, 70 illus. (10 colour). BIC Classification: 1KBB; 3JJH; HBJK; HBLW; HBTB; HBWQ; JFDV. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 229 x 152 x 33. Weight in Grams: 635.
Following the attack on Pearl Harbor and the entry of the United States into World War II, many commercial advertisers and their Madison Avenue ad agencies instantly switched from selling products and services to selling the home front on ways to support the war. Ads by major manufacturers showcased how their factories had turned to war production, demonstrating their participation in the war and helping people understand, for instance, that they couldn't buy a new washing machine because the company was making munitions. Other ads helped civilians cope with wartime rationing and shortages by offering advice on how to make ... Read more
Following the attack on Pearl Harbor and the entry of the United States into World War II, many commercial advertisers and their Madison Avenue ad agencies instantly switched from selling products and services to selling the home front on ways to support the war. Ads by major manufacturers showcased how their factories had turned to war production, demonstrating their participation in the war and helping people understand, for instance, that they couldn't buy a new washing machine because the company was making munitions. Other ads helped civilians cope with wartime rationing and shortages by offering advice on how to make ... Read more
Product Details
Format
Hardback
Publication date
2009
Publisher
University Press of New England United States
Number of pages
340
Condition
New
Number of Pages
340
Place of Publication
, United States
ISBN
9781584657682
SKU
V9781584657682
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1
About John Bush Jones
JOHN BUSH JONES is the author of Our Musicals, Ourselves: A Social History of the American Musical Theatre (Brandeis 2003) and The Songs that Fought the War: Popular Music and the Home Front, 1939-1945 (Brandeis 2006).
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