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From Soapbox to Soundbite
Martin Rosenbaum
€ 72.22
FREE Delivery in Ireland
Description for From Soapbox to Soundbite
Paperback. Examines the transformation since 1945 in the campaign techniques used by political parties. This book analyzes the development of each element of electioneering, as well as overall issues such as agenda setting and negative campaigning. Num Pages: 315 pages, biography. BIC Classification: 1DBK; 3JJP; JPHF; JPL; JPVL. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 140 x 24. Weight in Grams: 410.
Electioneering in Britain is now a highly sophisticated and professionalised activity. This is the first book to examine in detail the dramatic transformation since 1945 in the campaign techniques used by political parties. Organised according to a clear thematic structure, it analyses the development of each element of electioneering as well as overall issues such as agenda setting and negative campaigning. A comprehensive overview, this revealing and entertaining book draws on interviews with many key participants and research in party archives.
Electioneering in Britain is now a highly sophisticated and professionalised activity. This is the first book to examine in detail the dramatic transformation since 1945 in the campaign techniques used by political parties. Organised according to a clear thematic structure, it analyses the development of each element of electioneering as well as overall issues such as agenda setting and negative campaigning. A comprehensive overview, this revealing and entertaining book draws on interviews with many key participants and research in party archives.
Product Details
Format
Paperback
Publication date
1997
Publisher
Palgrave Macmillan United Kingdom
Number of pages
315
Condition
New
Number of Pages
315
Place of Publication
Basingstoke, United Kingdom
ISBN
9780333619452
SKU
V9780333619452
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
Reviews for From Soapbox to Soundbite
'...timely and shrewd new survey of this territory.' - David McKie, Guardian 'In the last fifty years the laws regulating elections have stood still. But the practices of electrioneering have been transformed...has been recorded, in a fascinating way, the changes in the parties' techniques of trying to shape the choices the British voters have to make.' - ... Read more